Free shipping on orders over $50. In today’s competitive ecommerce landscape, offering free shipping is a must-have for many businesses. In fact, a study by Retail MeNot found that 79% of shoppers are more likely to make a purchase if the retailer offers free shipping. There are many different ways to offer free shipping, but one popular option is to offer it on orders over a certain amount. This is known as a “free shipping threshold.” Setting a free shipping threshold can be a great way to increase your average order value and boost sales.
Here are some of the benefits of offering free shipping on orders over $50:
- Increases average order value: When shoppers know that they can get free shipping on orders over a certain amount, they are more likely to add more items to their cart. This can help you increase your average order value, which can lead to more profits.
- Boosts sales: Free shipping is a powerful incentive that can encourage shoppers to make a purchase. In fact, a study by Forrester Research found that free shipping can increase online sales by up to 10%.
- Improves customer satisfaction: Shoppers love free shipping. In fact, a study by UPS found that 91% of shoppers are satisfied with free shipping. Offering free shipping can help you improve customer satisfaction and loyalty.
Of course, there are also some drawbacks to offering free shipping. For example, it can be expensive for businesses, especially if they have to offer it on all orders. However, the benefits of free shipping often outweigh the costs.
If you are considering offering free shipping on orders over $50, here are a few things to keep in mind:
- Make sure you can afford it: Before you offer free shipping, make sure you can afford it. Calculate the cost of shipping and factor that into your pricing.
- Set a realistic threshold: The free shipping threshold should be high enough that you can still make a profit, but low enough that it is an incentive for shoppers to buy more.
- Promote your free shipping offer: Make sure to promote your free shipping offer on your website, in your marketing materials, and on social media.
Free shipping is a powerful marketing tool that can help you increase your sales and boost customer satisfaction. If you are looking for a way to improve your ecommerce business, offering free shipping on orders over $50 is a great option to consider.
Conclusion
Offer free shipping on all orders during certain promotions or events. This is a great way to boost sales during slow periods or for special occasions. Offer free shipping on certain categories of products. This is a good way to encourage shoppers to buy more expensive or larger items. Offer free shipping on orders that are returned or exchanged. This will help you reduce the number of abandoned carts and improve customer satisfaction.
