The Little Book of Gold
The Little Book of Gold is a practical and step-by-step guide to professional fundraising. It’s dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This book has helped thousands of nonprofits improve their fundraising.
This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).
“OUTSTANDING! I’m going to add my rave review to all the others left here. In fact, I’m using (and attributing) some of his great ideas in a chapter of a book I’ve written–it’s that good. Man, authors don’t usually give such specific advice (and especially, when it’s for a subject that is so small, like a micro-nonprofit). It’s like other authors worry that you’ll steal their ideas, or that nonprofits are all competing with each other and we shouldn’t share ideas. Instead, Erik Hanberg gives specific examples for specific context that totally resonates with anyone who has a board (and any nonprofit is always up for fundraising more money). It’s funny, the way we see the world and the way the world actually works are often two different things, and this book shows how nonprofits don’t just run themselves and exist from the easy goodwill of people’s good hearts, rather, it takes actual work on the part of the employees of a nonprofit to gently steer clients, board members, and donors to do what is best for both themselves and the nonprofit (thus setting up a win-win-win-win…). It’s so easy to talk only in terms of huge nonprofit organizations, like most books do, rather than the realities of a small nonprofit, and I LOVE that this book goes into such detail and such specifics. WELL DONE!!!!”
Erik Hanberg has spent more than 20 years working with nonprofits. In addition to serving as the director of two nonprofits, he has served as an Interim ED twice and worked for nonprofits in marketing and fundraising. He has also served on boards and committees for more than a dozen organizations, often in leadership roles, and several times during a capital campaign.
He is the author of four books for nonprofits, focusing on nonprofit management, fundraising, social media, and board governance, which have collectively sold tens of thousands of copies. They’ve been praised as essential reads for nonprofits by Forbes.com, LinkedIn for Nonprofits, Kirkus Reviews, and thousands of executive directors and board members.
In addition, he served for more than 12 years in elected office on the board of Metro Parks Tacoma, a junior municipality with an annual operating budget of $50+ million. He lives in Tacoma, Washington, with his wife Mary and two children.
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