Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future is critical. But winning in today’s world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted–and that being digital is not enough.
In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC’s global
strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips’s reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic’s engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft’s overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan.
Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve:
Reimagine your company’s place in the world
Embrace and create value via ecosystems
Build a system of privileged insights with your customers
Make your organization outcome-oriented
Invert the focus of your leadership team
Reinvent the social contract with your people
Disrupt your own leadership approach
“The book by Mahadeva Matt Mani and Paul Leinwand inspired me in 2 ways. First, to think of organizations of the future akin to living cells that are constantly able to sense the environment and evolve as needed. Constant evolution is a journey that eventually leads to transformation. This thinking challenges two common and deeply embedded management practices:
(a) #changemanagement that views change as episodic rather than constant ; and (b) current approaches to #performancemanagement which do not align the organization swiftly enough towards impact by deliberately realigning resources to goals.
Don’t both these practices seem obsolete now?
Second, the book was a good reminder that people remain at the core of a #digitaltransformation. Employees who may never have been expected or encouraged to be innovative, may be pushed to demonstrate the courage and the capability to ask questions, hypothesize about future possibilities and trust their intuition in the face of inadequate data. In this challenging backdrop, companies would need to focus on leadership behaviors needed to create a safe environment and on equipping employees to ensure they have the right tools/skills to show up in any meaningful way in this journey.”—Amazon Customer
Whatever their size and nature may be, all organizations need leaders at all levels and in all areas who — in Paul Leinwand and Mahadeva Matt Mani’s words — realize that “being in ‘the game’ is not enough, and just trying to do what others do will increasingly lead to irrelevancy. The future is all about substantive differentiation and creating measurable and meaningful value” for everyone involved.
When its then chairman and CEO, Herb Kelleher, was asked to explain why Southwest Airlines was more profitable and had greater cap value than all of its ten competitors COMBINED, he replied, “We take great care of our people, they take great care of our customers, and our customers then take great care of our shareholders.”
In Future Shock (1970), Alvin Toffler includes this prediction: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”—Robert Morris
Paul Leinwand is an
adviser and thought leader on strategy, growth, and capability building for
Strategy&, PwC’s global strategy consulting business, who has guided
executive teams across multiple industries for over two decades. He is also an
adjunct professor of strategy at Northwestern University’s Kellogg School of
Management. He writes regularly for Harvard Business Review,
and his work also appears in strategy+business magazine,
Forbes.com, and other publications.
Mahadeva Matt
Mani is an adviser to executives across industries on business model
transformation and operating performance improvement for Strategy&. He
leads PwC’s transformation platform and has worked with dozens of companies
across the globe on their transformation efforts over the past 25
years.
| ISBN-13: | 9781647822323 |
|---|---|
| Publisher: | Harvard Business Review Press |
| Publication date: | 01/04/2022 |
| Pages: | 256 |
| Sales rank: | 263,653 |
| Product dimensions: | 6.00(w) x 9.30(h) x 1.10(d) |
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